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The Official Bio

Zoran is a brand consultant in the Hong Kong office of Landor Associates, where he works with teams across the region to develop effective brand strategies that balance creativity and rigour.

He brings a global perspective to a wide range of marketing issues with eight years of experience across the US, Europe, and Asia.  Since joining Landor’s London office in 2005, Zoran has helped a diverse set of clients develop positioning platforms, structure brand architecture systems, and track brand performance in industries ranging from airlines to condoms.

Prior to Landor, Zoran was a consultant in the customer insights division of WPP at Research International and Millward Brown Optimor.  At RI he worked with the CEO on special projects and was part of Team Vodafone helping develop and implement the telecom giant’s award-winning innovation testing system.  At MBO he worked on a number of major marketing ROI engagements, and was part of the team that developed the annual BrandZ Top 100 valuation study published in the Financial Times.

He started his career as a planner in the US where he learned how to outsmart the competition at Fallon McElligott and the importance of digital experiences at Organic, Inc.  While at Organic, Zoran was a founding member of the firm’s Chicago office helping grow it to 100 people and $15m in revenue.

Zoran is a WPP MBA Fellow, and holds a computer science degree from the University of Minnesota and an MBA from the London Business School. He is Croatian, but was almost certainly Latin in a past life.