John Paulson

President of G2 Interactive

John is President of G2 Interactive - a global leader in all aspects of digital marketing including web site development, customer relationship marketing, online advertising and promotion- and part of the G2 global network of companies.

With an accomplished track record in offline and interactive marketing, John is responsible for the growth of G2’s digital strategy and resources across North America as the explosion of new media make this an essential capability for all marketers. Underpinning his approach is the belief that all brand communications should be interactive, regardless of the distribution channel.

Since John’s appointment in October 2006 the agency has added both Canon and Campbell’s to its client roster. Under his leadership the agency acquired digital marketing agency Refinery in 2007 – one of the last remaining interactive shops in North America - doubling the size of G2 Interactive and opening the agency’s second office in North America.

A seasoned leader in building brands for global and national clients with experience in leadership roles at DDB Worldwide, Grey Worldwide, M&C Saatchi and J. Walter Thompson.  Paulson has led the development of marketing programs for clients such as, Philips, Panasonic, United Technologies, Procter & Gamble, Wyeth, Unilever, Mars, and British Airways.