Epidemiology and Viral Marketing or What I Learned from Syphilis

Led by: David Hornik, VC, Talking Head and Virus Expert (I have 4 kids)

"That which does not kill us makes us stronger." That Nietzsche, he knew a thing or two about viral marketing. There's nothing better for your company than infecting the crap out of your best customers and then hoping that they cough all over their closest friends. It turns out that there's a lot that can be learned about viral marketing from the study of AIDS, Syphilis, the common cold.

To give you a sense of the tenor of this discussion, here's a slide to whet your appetite.

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