Extreme Transparency, Sustainability and Social Responsibility: marketing in the age of the new trinity -- good for me, good for you and good for the planet.

Led by: Mike Lundgren, VML (and guests? interested?)

In the future, social media and technology will crush brands that harm your body, harm the planet or are simply just socially irresponsible. Within seconds of lifting a product from a shelf or seeking information about your product or service, the consumer will know just how responsible a brand you are (and) whether or not you are worthy of partnership and consumer trust. A solid value proposition will be table-stakes – making your way into the shopping cart will have more to do with the enforcement of guiding principles within corporations (first) and profits second.

This "salon" will give marketers a framework for how to become the new social filter within their company (and for their clients) on matters from product development and materials sourcing to customer service and post-sales support.

Responsibility is the new brand.

NOTE SUGGESTED CHANGE: SINCE THERE ARE ALREADY SEVERAL SESSIONS ON SOCIAL RESPONSIBILITY ETC. -- I AM CONSIDERING ADAPTING THIS SESSION FROM DISCUSSION TO ACTION... MORE LATER TODAY -- BUT THE GENERAL IDEA IS AN OPEN SOURCE PROJECT TO (HELP) SAVE THE PLANET... WE WOULD USE STREAM TO ARCHITECT A MOVEMENT / SOCIAL APPLICATION EMPOWERING INDIVIDUALS AND BRANDS TO TAKE ACTION (AND BE RECOGNIZED) ON THE FRONTS OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY... OUR FIRST OBJECTIVE, BUILD A FACEBOOK APPLICATION (THAT WE SPEC DURING THE SESSION) --- Mike

Add your name (and home country) here to join this discussion: