Convergence and the Measurement of 1

Led by: Will Hodgeman, CEO, mMetrics

Media convergence is all around us and most especially in our hand. iphone, N95 - media, entertainment and communication machines. The mobile phone is the personification of convergence. It also represents the conduit for the measurement of '1.' The world of media measurement has evolved from the measurement of the many (tv households), to the measurement of the few (pc measurement), now to the measurement of the '1' (the phone).

Two concepts entwined as one.

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