Who Owns Word of Mouth Marketing? Who Should?

Since day one, word of mouth marketing has attracted a diverse group of potential WOM owners: PR firms, consultants, and more. Now ad agencies are jumping into the fray, and speccialty WOM shops are popping up inside and outside the monolithic marketing firms. Who really owns WOM, or is that the wrong question. What is the relationship of paid advertising to organic word of mouth? What does it mean to be a brand fan and can that raw energy be embraced by brands? Sparks will fly on this session because the answer has huge implications for future winners and losers in the agency services and brand management arena.

Led by John Bell - 360 Digital Influence & Board member of WOMMA

Led by Adam Selig - Visible Technologies

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