Negative Social Networking: How to Lose Friends & Alienate People

Led by: Eric Baker, CEO, Viagogo; Dana Settle, Partner, Greycroft Ventures; Lauren Reiss, Director, Business Development & Corporate Strategy, WPP; Alex Norman, CEO, Liveworld-WPP

The session will focus on the often unappreciated damage that social networking can do to a brand or individual when its messaging and communications are ill thought out, overly intrusive or too frequent.

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