Conscientious Consumerism: 10 ways to build a sustainable brand and how social networking can save the world (maybe)

led by Amrita Das 

Consumers have grown up. Like all grown ups they have come to realize that there are consequences to their actions (yes apparently that is what we have to learn). Increased transparency and the frenzy of social networking has shown, if nothing else how interconnected our fortunes are. Consumer’s expectations from companies are rising- economic, social and environmental sustainability is the new discourse. Social responsibility is no longer the purview of a few niche brands.

This interactive session hopes to discuss way in which brands can and should be a part of this new world and how the digital world can be garnered to seed change. What relevance does uTube, Second Life and the Nabazatag rabbit have in bringing change?

Can capitalism and compassion live together?

How is social networking making the world a better place?

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