Trash, tyres and leaves - Breakthrough ideas, and how to have them.

Nick Clark, Creative Consultant, The Partners, London

I work in a company which is about creating the interface between a body or a thing and its audience. To do this, we're asked constantly to think about and solve new problems. In this session, I'll show you how we do this (you'll even do some of it yourselves).

But something's bothering me: why is so much promised by technology, and yet the actual delivery so disappointing? Where are the next breakthrough ideas to come from? How can we make things not just a bit better, but miles better?

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