How marketing and technology can make social development in Africa sustainable

Led by Rob Stokes

There is no mistaking the massive digital divide which exists between Africa and the rest of the world. Many projects have tried to address it.

Unfortunately the majority have not been successful for one simple reason: they rely on donor funding. This is generally some sort of initial funding and then a continuous stream of funding throughout their existence to keep them running. When, for one reason or other, the money disappears, the projects inevitably fall over.

Once a system is self sustaining it can (in theory) continue forever. Whether the system is built to impact education, primary healthcare or caring for children, the goal should be the same: make it self sustaining and move on to the next initiative.

Whilst this isn't always possible, it can be done and through public-private partnerships which utilise technology and marketing, it is becoming an increasing reality.

I have only just begun this adventure and it indeed it seems that this way of thinking is new to many. With this discussion I'd like to give a short presentation on some of the projects we are currently working on such as:

• .Digital Doorways: Placing thousands of robust computer kiosks throughout rural Africa
• Singazenzela: A systemic change project that includes an Alternate Reality
• Game (ARG) framework which empowers vulnerable children to initiate and access relevant life servicesNational
• Accessibility Portal: A website aimed at addressing the marginalisation of people with disabilities from the mainstream economy and society.
• MobileEd: Text to voice Wikipedia delivered via mobile phones

Following this presentation I'd like to get some discussion going with the participants on how we can work together to pull Africa into the 21st Century and in doing so, create a better quality of life for her people.