I'm a Strategy Director at Mediaedge:cia in London.  This involves working out the secret life of consumers and marvelling at how random they can be in their behaviour and media consumption.  I've been here at MEC for almost 5 years, prior to that I worked at MediaVest.  My client portfolio is pretty diverse - I work across retail clients such as Morrisons, Wickes, Next; luxury brands like Chanel and Eres; consumer goods brands like Ferrero and Danone.  This broad mix means that I have try and keep up with what's going on out there - and that's no mean feat!

In my spare time I enjoy reading detective novels of the 30's, dancing, going to the movies and continuing my quest to find the perfect martini in London.