Mark Read

Director of Strategy

WPP

Mark Read is WPP’s Director of Strategy and CEO of WPP Digital.  He is also a member of the Board of WPP.  Since taking on the global role of Director of Strategy at the company in 2002, Mark has worked on WPP’s strategy, strengthening relationships with major clients and co-ordinating the activities of WPP operating companies.

Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London.  Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC.  He subsequently founded and developed the company WebRewards in the UK prior to its acquisition by Bertelsmann AG.

He has a degree in Economics from Cambridge University, was a Henry Fellow at Harvard University and has an MBA from INSEAD.