Cultural insight white rabbit at Added Value. What's it all about? Looking at culture and pulling it all apart using semiotics, archetype theory, narratology, embodiment theory, psychoanalysis, discourse analysis, critique of capitalism, being vs notness, analysis of fairy tales and anything else we can cobble from cultural studies and disciplines in the network (anthropology, sociology, archaeology, art) Not a methodology, more a way of seeing. Who needs Second Life when you've got a good dressing up box?

Izzy has a degree in modern languages from Cambridge university and is studying for an MA in Cultural Studies at Goldsmiths i.pugh@added-value.com