Is the current system of buying media in separate specialist 'silos' correct for a potentially much more multi-platform media owner future".Led by Mike Anderson Sign up
Mashups, Bastard Pop and other euphonic hybridsLed by Andrea Stillacci and V/VM also?known?as Billy Ray Cyrix, Butcher Claus, Butcher Claws, Caretaker, The, CV[ev], Dr. Fred, Edgeley Musher, The, Leon And Hits, MC V/Vm, Notorious P.I.G., The, Pole (disputed), Stranger, The, V/Vm Allstar Marching Band, V/Vm And The Hog Chorus, V/Vm With Garry's Glitter.
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Is Arithritis crippling our Economy?Arithritis, noun, (arith itis) - A painful and debilitating condition (mostly afflicting older corporations) where an obsession with established numerical metrics becomes so inflamed as to render them incapable of rapid or agile movement of any kind. A lively debate between: Rory Sutherland and David Muir
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Where is Rosie?Led by: Limor Schweitzer, Shai Abramson In 1962 TV sitcom “The Jetsons” hosted a futuristic family with a household humanoid robot maid. Rosie is the ultimate utilitarian slave machine working 24 hours, sporting a selectable humanesque personality, able and eager to do everything we tell her without making us feel guilty. So what happened to the promise of Intelligent Machines? How long will it be till we can buy or lease a mass-produced Jetsons’ Rosie or Spielberg’s AI’s David? Does Rosie need AI or should she be controlled by a remote affordable 3rd world human operator? Who would we sue if Rosie damaged our property? Will video games evolve into real robot battlegrounds and provide the intermediate mass-produced contraptions that will drive the evolution towards Rosie’s commercialization? Sign up
On Media, Culture and Technology: The Future with a TwistLed by: Andrew Keen, Author and L'Antechrist de la Silicon Valley Finally I've been fingered. "You Sir," A finger-pointing Stephen Colbert nailed me on his Colbert Report earlier this month, "you're just an elitist, Sir." But I fingered him back -- getting the champion of the "internets" to publicly confess his online naughtiness habit and his support of the Viacom suit against YouTube.
Stephen Colbert wasn't the only mainstream media journalist to claim I'm an elitist. "Etes-vous Elitiste?" I was asked by Les Echos , the French version of the Financial Times . Emily Bell suggested something similar in a walloping debate on Guardian Unlimited. But it's the French who really seem to get CULT. I've even been christened " l'Antechrist de la Silicon Valley " by Liberation , the French leftist daily. If right and left wing French media are both accusing me of being an elitist, then I really must be doing something right. Sign up
What's happening outside the US and "Old Europe"?What are the new developments and different paths being taken in Central Europe, former USSR, India and China (or wherever participants come from)? What is the state of payment systems and advertising in these less developed markets? What is the interplay between mobile phones and the PC-reachable Internet? How do trust and other social factors affect e-commerce? Add your name (and home country) here to join this discussion:
All I Need to Know I Learned from CricketLed by: Martin Sorrell This is your chance to (re)discover the world's second most popular sport, and what it can teach us about business, life, and ourselves. Add your name (and home country) here to join this discussion:
Negative Social NetworkingLed by: Eric Baker, CEO, Viagogo; Dana Settle, Partner, Greycroft Ventures; Lauren Reiss, Director, Business Development & Corporate Strategy, WPP; Alex Norman, CEO, Liveworld-WPP The session will focus on the often unappreciated damage that social networking can do to a brand or individual when its messaging and communications are ill thought out, overly intrusive or too frequent. Add your name (and home country) here to join this discussion:
I WANT MY MTV (BACK)Led by: Jacob Septimus, Creative Director, New Media- Berlin Cameron United “Short-form online video portals owe a debt to old school video outlet MTV for creating a format and an appetite for short-form video consumption that MTV ironically has given up on. It was really a precursor to what we have now.” The Internet killed the video star. Or did it? Will there ever be a new media platform that is as powerful an influence on popular culture as MTV once was? Is all content equal in the time of the user generated rock star? Mine the digital underground to discover the leaders of the new school. Explore the possibility of creating a new platform that serves great content, interacts with its audience and makes money. The revolution will not be televised.
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I work in a company which is about creating the interface between a body or a thing and its audience. To do this, we're asked constantly to think about and solve new problems. In this session, I'll show you how we do this (you'll even do some of it yourselves).
Consumers have grown up. Like all grown ups they have come to realize that there are consequences to their actions (yes apparently that is what we have to learn). Increased transparency and the frenzy of social networking has shown, if nothing else how interconnected our fortunes are. Consumer’s expectations from companies are rising- economic, social and environmental sustainability is the new discourse. Social responsibility is no longer the purview of a few niche brands. 
Back in the 60s Marshall McLuhan taught us that societies have always been shaped more by the nature of the media by which men communicate then by the content of the communication. While it is very tempting to simply jump on the PowerPoint backlash bandwagon, we will instead try to: 
“You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.” (Mark Vidler) 
| Name | Country |
| Rob Stokes | UK |
| Adam Valkin | UK, South Africa |
Convergence and the Measurement of 1
Led by: Will Hodgeman, CEO, mMetrics
Media convergence is all around us and most especially in our hand. iphone, N95 - media, entertainment and communication machines. The mobile phone is the personification of convergence. It also represents the conduit for the measurement of '1.' The world of media measurement has evolved from the measurement of the many (tv households), to the measurement of the few (pc measurement), now to the measurement of the '1' (the phone).
Two concepts entwined as one.
Add your name (and home country) here to join this discussion:
| Name | Country |
| David Ambrose | USA |
| Patou Nuytemans | Virtual Europe |
| Christian Loeer | Germany |
| Jeff Krentz | UK |
| John Paulson | USA |
The Maestro Program
Led by: Itay Talgam, Conductor
The “Maestro” program explores relationships between musicians, conductors and audiences, and grants new insights into leadership, organizational culture, teamwork and management. It demonstrates how elements essential in achieving excellent orchestral performances can be transformed into powerful metaphors for the co-operation needed by any talented group of knowledge workers in pursuit of a common goal – be it in development processes, training, manufacturing, or marketing. The program challenges standard thinking by making its participants communicate and play together like musicians do, thus offering a fresh perspective on many organizational culture related issues.
The facilitator of the program is Itay Talgam, a prominent and internationally renowned Israeli orchestral conductor.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Simon Assaad | United States |
| Andy Hart | UK |
| Limor Schweitzer | Portugal, Israel, UK |
How To Think Digital
Led by: Simon Silvester, Y&R/Wunderman Europe and Christiane zu Salm, About Change Venture
Add your name (and home country) here to join this discussion:
| Name | Country |
| Sooyoung Choi | Korea |
| Josh Spear | USA |
| Tom Vandendooren | Belgium |
| Jit Hoong Ng | China |
| David Ambrose | USA |
| Patou Nuytemans | Virtual Europe |
| Felix Leander | LATAM |
| Christian Loeer | Germany |
| Nancy Cruickshank | UK |
| John Paulson | USA |
| Nitzan Yaniv | UK |
| Adam Valkin | UK, South Africa |
| Mike Anderson | UK |
| simon yoon | korea |
Digital media are all around us, and take an increasing share of consumer attention. But big advertisers still spend most of their money on TV. ‘It’s just inertia’ say many people. ‘Digital is growing.’
But the issue goes deeper than that. Marketers don’t like digital because it doesn’t deliver the ‘big numbers’. It doesn’t deliver ‘image shifts’. It doesn’t make their brands ‘famous’. In short, it doesn’t do any of what they think of as ‘marketing’.
But ‘marketing’ is no objective standard of how to succeed. It is not an age-old discipline – it was a child of the TV age, invented in 1960 when TV was new, cheap and exciting. Marketers didn’t choose TV as their favorite new medium. Marketing was invented to explain the effects of cheap TV.
Today the time has come to move marketing budgets to digital. But first marketers need to clean forty years of marketing and other prejudices out of their brains...
This discussion is about how we help them do that.
The discussion will include demonstrations and case histories of how social networking, mobile phones and instant messaging are all connected together in South Korea, courtesy of 24/7 Real Media's Sooyoung Choi. Prepare to have your mind blown.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Andy Hart | UK |
From Boxes to Bytes: The Evolution of Gaming into a Networked Media
Cross-listed under Games
Led by: Bill Clifford, WildTangent
The video game industry was (arguably) born in a bar in 1972 when Pong, the first coin-operated game, was carried over the threshold of Andy Capp's Tavern in Sunnyvale, CA. Almost 30 years later, the same quarter that you dropped into a coin-op Pong machine can buy you virtual genetalia in Second Life or a spare tire in Kart Rider, a massively multi-player online racing game that 25f the S. Korean Population has played at least once in their lifetime. Let's explore the evolution of video gaming from a boxed product to a networked media that delivers the best of virtual worlds, social networking, and user-generated content.
What new content types and business models are emerging with the growth of online gaming? Will video gaming become the dominant broadcast media of the 21st Century? Is it sustainable as a free-ad supported media?
Following the discussion, we will pay homage to the classics. We have a number of classic games for people to play on modern-day consoles. Even better, if anyone has some genuine old gaming consoles they'd care to dust off for the occassion, please indicate what you'll be able to bring under the equipment section of the Games page.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Ben Cusack | UK |
Gaming, the Ad Model
Cross-listed under Games
Led by: Sam Kelly and Guy Vardi
Why is it that games are comparable to the Internet in usage (time spent), but so lagging behind in advertising revenue? What are the best and worst practices in game advertising? What are the main business, consumer, and technological barriers impeding its expansion? What does the industry need to do overcome these barriers?
We will set the stage for discussion with case studies and real-time demonstrations from the five main categories of game-related advertising in use today:
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Contests/Promotions
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Around Game
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In-game
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Product placement
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Advergaming
Add your name (and home country) here to join this discussion:
| Name | Country |
| Klaus Hommels | Switzerland |
| Claus Bornholt | Switzerland |
| Josh Spear | USA |
| Bill Clifford | USA |
| Felix Leander | LATAM |
| Sooyoung Choi | Korea |
| John Paulson | USA |
| Nitzan Yaniv | UK |
| Ben Cusack | UK |
Mass Adoption of Gaming and Its Impact on Culture (20 mins)
Cross-listed under Games
Led by: David Rosenberg, JWT
What is driving the widespread adoption of video gaming and online worlds? What cultural shifts is video gaming driving? Can we really cover this within 20 minutes? We are going to try. From hardware, software and the people who play, we'll take a 'quick-fire' ride.
Add your name (and home country) here to join this discussion:
| Name | Country |
What I Know About Web 2.0 Strategy, I Learned From Restaurants
Led by: Paul Beck, Ogilvy Interactive
Most of the foundation of what I know in Digital Marketing, I learned from my 10 years as a Restaurateur in New York. For hundreds of years, restaurants have succeeded and died under one premise - deliver an experience that exceeds the customer's expectations and they ignore risk to personal reputation and will tell others about it. Fail to do so and you'll be on the bad side of statistics. Delivering both a "reason to care" and a "reason to share" has enabled growth through fans or advocates. Some to legendary proportions. The French Laundry, El Bulli, The Fat Duck, Pierre Gagnaire, LeCirque, Nobu, etc.
This discussion will focus on what marketers can learn from restaurants, and what restaurants can learn from marketers. A few examples to whet your appetite:
- "Your best customers were once potentially your worst customers" - restaurants offer the opportunity for a brand to prove their commitment to the customers experience which is more powerful than just having a good experience for a customer
- The rule of 50's - a good restaurant experience will generate 5 people learning about it, a bad, 50
- It's not the "steak, it's the sizzle" - although today because of the long tail, more people understand what good food now can be, the experience is still critically important to the success and in other words….
- A restaurant with good food and excellent service will likely be more successful than a restaurant with excellent food with poor service
What can Web 2.0 marketers learn from your best, and worst, restaurant experiences?
Add your name (and home country) here to join this discussion:
| Name | Country |
| David Ambrose | USA |
| Patou Nuytemans | Virtual Europe |
| Felix Leander | LATAM |
| Christian Loeer | Germany |
| Adam Valkin | UK, South Africa |
It's 10 pm: Do you know where your data is?
Led by: Esther Dyson
There's increasing talk about user privacy, user control of data....yet pretty much all attempts at selling "privacy" to consumers have failed. Is this a problem? or just a market that doesn't exist and one that we can safely ignore
Add your name (and home country) here to join this discussion:
| Name | Country |
| Nancy Cruickshank | UK |
| Jeff Krentz | UK |
| Michael Wilson | US |
The Internet and politics
Led by: Louisa Moya (Wunderman Toronto) and Camille Lauer (VML)
How do voters and politicians use the Internet? What is its impact on public opinion, public knowledge about government affairs, etc.? Who are the 'real' opinion leaders?
Join us as we use the upcoming US election and other global cases to discuss the effects of social media on the political landscape.? Please bring examples from your local area to fuel this discussion.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Jacob Septimus | Creative Director New Media- Berlin Cameron United |
| Jason Rapp | USA |
| ? | |
How is the Internet changing living patterns/social life?
Led by: Laurent Haug, LIFT lab, Switzerland
Add your name (and home country) here to join this discussion:
| Name | Country |
| David Ambrose | USA (region) |
| Sooyoung Choi | Korea |
| Claus Bornholt | Switzerland |
| Andy Hart | UK |
| Felix Leander | LATAM |
| Tom Vandendooren | Belgium |
| Nancy Cruickshank | UK |
Are people traveling less or more because of the Internet? Are they becoming less involved with their neighbors? Is it breaking down hierarchies at work? how does it change the relationship between generations? Is Internet dating replacing parents and matchmakers? Is Internet really facilitating suicides as it seems to be the case in Japan and Korea? Are we ready to cope with even more interruptions, more exposure, more bullying, more discussion, more virtual encounters?
Be Open, Stay Close, Get Naked!
When was the last time you did something really naked? ?Skinny dipping? Giving someone a piece of your mind?? Telling someone that you love them?
People yearn to be more naked, without being indiscriminate or exposing themselves to people they’re not close to.? “Open Messaging” is a new communication environment that enables people to be more intimate with the people that matter.???
Open Messaging is the sweet spot between messaging, social networking and micro-blogging. Stripped to the essentials, open messaging is a very naked form of expression too: without exposure; without formality; without inhibition; without fuss; without appointment.
It’s a stark contrast to the cluttered world of communication and social networking where the latest feature or applet simply distracts us from the fundamental human desire for honest and intimate messaging and sharing.
Join us in a people-led movement. ?How far will you go if you become more naked?
Led by:?Robert Bonnier and Tom Vandendooren
Add your name (and home country) here to join this discussion:
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| Name | Country |
Starting a WPP Competitor... What Would You Do?
This should be interesting to a few of you. It is an exercise in thinking about the big picture and the themes that impact our business. Where are we good and not so good. Sure you can come in and winge about things...but that wont really be productive. Better to imagine you are starting a competitor and you had to do instead of analyze. Havent you caught yourself saying: "if only they would...." What would you do? This may lead to something real, or at least be good chit chat for cocktail time.
Led by: Nick Nyhan (but happy to let someone else lead). Sign up if you want to shape this, make it better or participate.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Shane Atchison | USA: Seattle |
| Zoran Svetlicic | Hong Kong |
| ?John Paulson | USA |
| John Bell | USA |
| Mike Anderson | UK |
Metropolis - The Future of the Web is all in the history of Cities Design
A smart man once said that in order to predict the future, you first need to understand the past
We will examine the history of cities design starting well back in the early 19th century as an analogy to modern web architecture. We will try to figure out the most important changes in our world, how they affect us and where do they take us. Hopefully we will understand better how we are going to build web applications that will take us to the next step of web evolution.
Led by: Shahar Nechmad
Add your name (and home country) here to join this discussion:
| Name | Country |
Marketing With Meaning: A Possible Path Through the "Chaos Scenario"
Led by: Bob Gilbreath, Bridge Worldwide
Consumers hate advertising. It is irrelevant at best and offensive at worst. Marketers and advertisers used to be able to hold consumers hostage to our messages in return for free content. But today, the combination of message overload and technology have driven consumers to avoid our messages, and the model is breaking down. Meanwhile, consumers hate us - the marketers and advertisers who invent new ways to spam them online and offline. The result: CMO and Agency turnover is rising dramatically, and Advertisers are ranked below Lawyers in terms of public respect.
But there may be a way out - create marketing and advertising that people actually want. It can be anything from information on how to manage your diabetes from Abbott, or consumer generated ads in the Jingles for Pringles contest.
You might call it "Marketing with Meaning" - and digital is increasingly leading the charge here, as the same technology that allows consumers to avoide our ads gives us a window into their homes and lives, allowing us to connect at a higher level. The result: building the business, improving consumers' lives, and feeling a lot better about ourselves as marketers.
This discussion is a chance to chat about the challenges and this potential opportunity for success. Bring your tough questions and examples of how you've used digital to achieve success by building marketing programs that consumers actually embrace.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Claus Bornholt | Switzerland |
| Sooyoung Choi | Korea |
| Andy Hart | uk |
| Patou Nuytemans | Virtual Europe |
| Nancy Cruickshank | UK |
| Nitzan Yaniv | UK |
| John Bell | USA |
| Mike Anderson | UK |
Leading From the Middle
Led by: Keith Armonaitis
Let's face it- in many companies the CEO's and CIO's are not the ones coming up with the new products that are brought to market. They are usually too busy guiding overall business strategy and focusing on compliance issues to have to deal day to day with the customers that buy their company's products. This is the domain of the mid-level manager who is right there where the rubber meets the road. My discussion will focus on how many of today's products were not developed at high levels in the corporate structure. In fact there is a long legacy of innovation that began in the central ranks of companies like 3M and XEROX. Come join the discussion and feel empowered!
Add your name (and home country) here to join this discussion:
| Name | Country |
The Revolution of Mass-Collaboration
Led by: Eyal Hertzog, Founder of Metacafe
Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer-supported collaboration tools such as wiki technologies, which provide a potentially infinite hypertextual substrate within which the collaboration may be situated.
A key aspect which distinguishes mass collaboration from other forms of large-scale collaboration, is that the collaborative process is mediated by the content being created - as opposed to being mediated by direct social interaction as in other forms of collaboration.
Mass collaboration. (2007, August 23). In Wikipedia, The Free Encyclopedia. Retrieved 21:35, September 13, 2007, from http://en.wikipedia.org/w/index.php?title=Mass_collaboration&oldid=153221570
Add your name (and home country) here to join this discussion:
| Name | Country |
| Tom Vandendooren | Belgium |
| David Ambrose | USA |
| Andy Hart | uk |
| Patou Nuytemans | Virtual Europe |
| Felix Leander | LATAM |
| Yuval Niv | Israel |
| Noam Copel | Israel |
| Nitzan Yaniv | UK |
| John Bell | USA |
| Mike Anderson | UK |
How to survive in a harsh User Generated Content environment - Burning Man 2007
Led by: Ami ben bassat
Add your name (and home country) here to join this discussion:
| Name | Country |
Can Money Buy Love? Conscientious Consumption In The 21st Century
Led by: Amrita Das, Landor Associates
A look at cash that cares: green branding, ethical consumption, CSR and the role of marketing.
Add your name (and home country) here to join this discussion:
| Name | Country |
Extreme Transparency, Sustainability and Social Responsibility: marketing in the age of the new trinity -- good for me, good for you and good for the planet.
Led by: Mike Lundgren, VML (and guests? interested?)
In the future, social media and technology will crush brands that harm your body, harm the planet or are simply just socially irresponsible. Within seconds of lifting a product from a shelf or seeking information about your product or service, the consumer will know just how responsible a brand you are (and) whether or not you are worthy of partnership and consumer trust. A solid value proposition will be table-stakes – making your way into the shopping cart will have more to do with the enforcement of guiding principles within corporations (first) and profits second.
This "salon" will give marketers a framework for how to become the new social filter within their company (and for their clients) on matters from product development and materials sourcing to customer service and post-sales support.
Responsibility is the new brand.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Patou Nuytemans | Virtual Europe |
| Simon Milliship | U.K. |
| Felix Leander | LATAM |
| Louisa Moya | Canada |
Epidemiology and Viral Marketing or What I Learned from Syphilis
Led by: David Hornik, VC, Talking Head and Virus Expert (I have 4 kids)
"That which does not kill us makes us stronger." That Nietzsche, he knew a thing or two about viral marketing. There's nothing better for your company than infecting the crap out of your best customers and then hoping that they cough all over their closest friends. It turns out that there's a lot that can be learned about viral marketing from the study of AIDS, Syphilis, the common cold.
To give you a sense of the tenor of this discussion, here's a slide to whet your appetite.
The Best Social Media Lessons Come from Women
The best of what I know and love about social media comes from how women are using social media. From mombloggers to business entrepenuers to trendspotters to media mavens and, yes, even sex bloggers. How women create community around their vlog, blog and social network activities has taught me more than any guy. And I'm a guy. Why is that? (No, not why am I a guy,) Why do women reflect a specific approach that I find insightful and inspiring?
Join Jory Des Jardins from BlogHer, Alison Byrne Fields from 360 Digital Influence, and me - John Bell - in a discussion - even a debate about why the keys to social media lie with women and why they may inhereit the blogosphere.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Tom Vandendooren | Belgium |
| Felix Leander | LATAM |
| Louisa Moya | Canada? |
| Nancy Cruickshank | UK |
| Mark Tluszcz | Luxembourg |
| Jos A. del Moral | Spain |
simon yoonkorea
What We Need to Learn from Halo Nation
Led by: Fred Rubin, JWT
Why is this man smiling? Maybe it’s because he will make more money in one day than Harry Potter or Spider-Man. Maybe it’s because - for a generation of guys around the world - he’s Gary Cooper, John Wayne and Bruce Willis rolled into one. And nobody has ever even seen his face.
He’s Master Chief Petty Officer John 117, the star of Halo 3 the new Xbox video game. Debuting on September 25th, Halo 3 already boasts more than 1.5 million units in pre-sales -- about 100 million USD.
You might not know who he is but it's what he’s got to tell us that's most important. While much will be written about the success of the launch and the Halo franchise, the story for us marketers is that there’s much for us to learn -- things that arguably we MUST learn -- in order to successfully market products today and in the future.
We’ll discuss how the powerful connection the Xbox team made with gamers came back to them in spades. By respecting their audience and treating Halo with the same reverence as the gamers, Xbox got the entirety of Halo Nation behind them.
Join us.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Zoran Svetlicic | Hong Kong |
| John Bell | USA |
What's HOT and what's NOT!?
We all know old Britney Spears is HOT! and new Britney is NOT!?but what's hot and what's not in the online world? In this session we put you to the challenge to determine what's?HOT and what's?NOT?online and why. As an incentive, for every correct match-up you'll win a free friend on your choice of Myspace or Facebook, two very HOT social networks!
Please join Heather McConnell and Peter Imbres of Hill and Knowlton as they discuss what's HOT! and what's NOT! in the online world today.
Add your name (and home country) here to join this discussion:
| Name | Country |
| Jos A. del Moral | Spain |
Why Mobile Marketing Can't Be Ignored...
Marketing Campaigns Certain to Be Branded "Arcane" if Fail to Implement Mobile Component?
With mobile penetration now exceeding the similar penetration of home internet, cable and computers, marketers who ignore the most pervasive communications tool do so at their own peril.
Yes, the mobile phone offers unrivalled potential in terms of reach, personal impact and dialogue. With most countries reaching a nearly 100obile penetration (or more!) shouldn't each or at least more campaigns not have a mobile component? Soon, we expect, if a campaign doesn't have a short code to advertise or a mobile application to promote, it might risk alienating customers across all demographics. After all, the mobile device plays a prominent role in modern life - more so than the television and radio. Users of all ages - the blackberry toting demographic to the Sidekick toting pre-teen - increasingly expect to use their mobile phone for dynamic and multi-functional purposes.
So to ignore the mobile component might be like sabotaging the last decade's investments in the All-Ways On, Connected lifestyle. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and targeted communications any time, any place. Marketers must embrace the anytime connectivity offered by the mobile phone NOW.
And it's fun - here's an example:
The "Love God Singapore" Movement came to our agency in Singapore with a very particular brief. It said visits in our churches are down, can you help make God popular again.
And so the agency did with a multi-media campaign at the heart of which was the mobile phone. The campaign included billboards that said "I am here. God", and a bus that said "Please don't drink and drive, you're not quite ready to meet me yet." Apples were distributed that carried messages like "I grew this apple especially for you. God". More traditional media were used such as print ads that said: "Of course I have a sense of humour. I gave you baboons with bright red asses, didn't I?".
And through all of these message people were invited to subscribe to receive text messages from God. And the first SMS arrived on a Friday and said:"Thank me, it's Friday." And on Saturday God SMS-ed: "Coming over to my place tomorrow?"
Mobile advertising is both a reality today and a NECESSITY tomorrow. It seems what is keeping this up is the lack of confidence of advertisers and agencies.
Hence, a bunch of WPP folks, after sharing a few interesting mobile cases with you, would love to invite you to discuss the opportunities in mobile for advertisers, the insights in what makes great mobile marketing/advertising and most importantly, how to overcome the challenges to do/sell more mobile to advertisers.
Your facilitators will be:
- Nitzan Yaniv - Amobee
- Thomas Fellger - IconMobile
- Steve Griffiths - IconMobile
- Uri Admon - Dyuna Blue
- Mike Dodds - OgilvyOne
- Patou Nuytemans - Ogilvy Group
Add your name (and home country) here to join this discussion:
| Name | Country |
| Thomas Fellger | Germany |
| Nitzan Yaniv | UK |
| Adam Valkin | UK, South Africa |
| Mike Dodds | OgilvyOne UK |
| Patou Nuytemans | Ogilvy Group EAME |
Influential bloggers: who, why and how
(Led by Jos A. del Moral) Some bloggers are already influencing people's shopping, company (and politicians) reputation and social behaviours.We will analyze who these bloggers are and how to measure their influence, trying to see it from an international perspective, instead of a US-centered one.
We will also analyze why these bloggers are so influential and what moves them to blog. Finally we will see what they do to become so successful.
Is it posible to ignore the blogosphere any more?
Add your name (and home country) here to join this discussion:
| Name | Country |
World Premiere at Stream - the World's Top 10 examples of digital creativity.
Led by Craig Davis, JWT
The Gunn Report, long established in mainstream advertising as the primary independent indicator of creative performance, has this year added interactive media to its soon to be published findings.? With the kind permission of the publishers, Craig Davis, the first guest editor in the history of the Gunn Report, will present the world's 10 most awarded pieces of interactive creativity to see what you make of them.? Are they the best examples of creativity in the digital world?? Is creativity flourishing more in the development of applications and platforms than in
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