Craig grew up in a small town called Dubbo, a six-hour drive west of Sydney, Australia. A place with 27,000 people, 35,000 kangaroos and two television stations.

In his spare time, he learnt how to sail on the local dam, eventually winning national championships and representing Australia internationally.

While studying at law school, some advertising friends successfully sold Craig the idea of being a creative. He set up an agency with them, which became one of Australia's most successful independents. 8 years later he sold up to his partners and moved with his wife, Jo, and kids to Asia as Saatchi & Saatchi's Regional Creative Director. Under his leadership Saatchi's became the most celebrated creative network in the region.

In 2003, Craig moved to London to head global creative at JWT, where he has driven a time-based creative philosophy to produce a richer and more interactive experience with content.

Craig has judged at Cannes, Clio, One Show, D&AD and this year became the first guest editor of the Gunn Report.

In his spare time, he is teaching his three kids to sail.

And becoming the 71 millionth blogger.

The Good Stuff

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Big City Nights. Strategy conference in NY this week.