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Alex Norman leads business development, strategy, management and operations for LiveWorld-WPP. Liveworld-WPP is a joint venture with WPP providing online community and social networking services to WPP agencies and client brands worldwide.

Prior to joining Liveworld-WPP in 2006, Mr. Norman played key roles in major advertising agency networks both within WPP and at his own ventures over� the past 12 years. Mr. Norman's brand experience spans consumer, business-to-business and corporate assignments in automotive, financial services, package goods, beverage, consumer electronics, technology, entertainment, government, retail and home furnishings. His client partners have included blue chip firms such as American Express, Ford Motor, Mattel, Sony Electronics, LG, Gillette, IBM, Wal-Mart, Xerox, Heineken, and Campbell’s.